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Service 09 · Branding & Graphic Design

Brand&graphicdesignpeopleremember.

Logos, identity systems, UI/UX and social creatives that make your business instantly recognizable — and give every channel a consistent, premium look.

Get a free project planSee how we work
  • Logo & identity
  • UI/UX design
  • Social creatives
  • Brand guidelines

02The problem

A forgettable brand makes every sale harder.

People judge a business in seconds. Here’s how an inconsistent or dated brand quietly costs you trust — and customers.

Live site audit
0of 4 issues found
  • Consistency
  • Differentiation
  • Brand guidelines
  • UI/UX
  1. 01Pending scanCriticalDetected

    A different look on every channel

    Mismatched logos, colors and fonts across your site, socials and sales decks make your business look smaller than it is.

  2. 02Pending scanCriticalDetected

    You look like every competitor

    Template-driven design and stock imagery make you blend in — so customers default to comparing on price.

  3. 03Pending scanWarningDetected

    No rules, so everyone improvises

    Without brand guidelines, every post, ad and document reinvents the look — and quality depends on who made it.

  4. 04Pending scanWarningDetected

    Design that looks nice but doesn’t convert

    Pretty screens without clear hierarchy and calls-to-action confuse visitors instead of guiding them to act.

Illustrations

We build brands people remember.

Distinctive logos, identity systems, UI/UX and creatives — with guidelines that keep every touchpoint consistent.

See what we build

03What we build

Design that works everywhere your brand shows up.

From a first logo to a complete identity system and the product interfaces customers use every day — choose what you need now, and we’ll keep it all consistent:

Logo & visual identity

A mark people recognize instantly.

A distinctive logo with color palette and typography — the essential visual foundation for a new or refreshed brand.

Best for

  • New businesses
  • Outdated or DIY logos
  • Rebrands on a budget

What we deliver

  • Logo concepts & refinement
  • Color palette & typography
  • Logo files for every use
  • Mini style sheet

Fit profile

Our take
Brand recognition
5/5
Conversion impact
3/5
Consistency
4/5
Speed to deliver
4/5
Long-term value
5/5

Ideal for

  • Startups
  • Local businesses
  • Personal brands
Discuss your Logo & visual identity project
Compare all design services at a glance
Compare all design services at a glance (our take, 1–5)
CriteriaLogo & visual identityBrand identity systemUI/UX designSocial media creativesPitch & marketing materials
Brand recognition
Conversion impact
Consistency
Speed to deliver
Long-term value

04Built in by default

Design that’s consistent, accessible and ready to use.

A beautiful logo is only the start. Every design project includes the system, files and guidelines that keep your brand consistent everywhere it appears.

  • Brand systemIncluded

    A complete visual language

    Color, typography, imagery and iconography designed as one system — so every touchpoint feels unmistakably you.

  • ConsistencyIncluded

    Looks right everywhere

    Your identity is tested across website, social and mobile before we hand it over.

  • AccessibilityIncluded

    Accessible by design

    Contrast, type sizes and color choices checked so your brand is readable by everyone.

  • ProcessIncluded

    Collaborative, not guesswork

    Discovery, concepts and rounds of refinement, with clear feedback points throughout.

  • FilesIncluded

    Every file you’ll need

    Logos and assets delivered in every format and size — for web, print and social.

  • Design systemIncluded

    Built to be built

    Reusable components and design tokens in Figma, so developers build exactly what was designed.

  • OwnershipIncluded

    100% yours — full rights

    On final payment, you own the full rights to your designs — plus every source file, guideline and template.

Also in every project

  • Brand strategy session
  • Moodboards
  • Brand guidelines
  • Social templates
  • Presentation templates
  • Revision rounds

05How we work

From first conversation to a brand you’re proud of.

Great design comes from a clear process, not lucky guesses. Here’s how we take your brand from discovery to a complete identity — with you involved at every key decision.

  1. Phase 01 / 06Week 1

    Discovery & brand strategy

    We dig into your business, audience, competitors and personality to define what your brand should say and how it should feel.

    You’ll receive

    • Brand questionnaire
    • Positioning summary
    • Creative brief
    Your part
    A discovery workshop and your completed questionnaire.
    Milestone
    Brief approved
  2. Phase 02 / 06Weeks 1–2

    Research & moodboards

    Visual research and moodboards explore different directions for style, color and type before any logo is drawn.

    You’ll receive

    • Competitor review
    • 2–3 moodboards
    • Direction notes
    Your part
    Pick the direction that feels most like you.
    Milestone
    Direction chosen
  3. Phase 03 / 06Weeks 2–3

    Logo concepts

    Distinct logo concepts in your chosen direction, shown in real-world mockups so you can picture them in use.

    You’ll receive

    • Logo concepts
    • Real-world mockups
    • Rationale
    Your part
    Choose a concept and share honest feedback.
    Milestone
    Concept selected
  4. Phase 04 / 06Week 4

    Refinement

    We refine your chosen concept — shape, spacing, color and type — through focused revision rounds until it’s exactly right.

    You’ll receive

    • Refined logo
    • Color palette
    • Typography
    Your part
    Feedback on each revision round.
    Milestone
    Logo approved
  5. Phase 05 / 06Weeks 4–5

    Identity system

    Your logo grows into a full system — variations, icons, patterns, imagery style and templates for social and documents.

    You’ll receive

    • Logo variations
    • Brand elements
    • Templates
    Your part
    Review the system across real examples.
    Milestone
    Identity approved
  6. Phase 06 / 06Week 6

    Guidelines & handover

    Brand guidelines and every file you need, organized for web, print and social — plus a walkthrough for your team.

    You’ll receive

    • Brand guidelines
    • Final file package
    • Team walkthrough
    Your part
    Share who on your team needs access.
    Milestone
    Files delivered

Typical timeline for a logo and visual identity. Full rebrands, naming projects and large design systems take longer — you’ll get an exact plan after discovery.

06Ways to work together

Get the design help that fits what you need.

A full brand identity, a quick logo or a designer on call every month — choose how you want to work, with the same quality on every project.

Which sounds like you?

  • Best match

    Brand identity project

    Logo, visual system and guidelines — done right.

    A full identity project from strategy to guidelines: logo, colors, typography, brand elements and templates your team can use every day.

    Pricing
    Fixed quote
    Payments
    By milestone
    Revisions
    Included rounds

    Best for

    • New businesses
    • Rebrands & repositioning
    • Companies preparing to scale

    Includes

    • Discovery & brand strategy
    • Logo & visual identity system
    • Guidelines & templates
    Start your brand
  • Best match

    Logo & starter kit

    A professional logo and the essentials.

    A distinctive logo with color palette, typography and the files you need to launch — perfect for new businesses on a tighter budget.

    Pricing
    Fixed price
    Scope
    Logo essentials
    Revisions
    Included rounds

    Best for

    • New businesses
    • Side projects & startups
    • Replacing a DIY logo

    Includes

    • Logo concepts & refinement
    • Color & type selection
    • Logo files for every use
    Get a logo quote
  • Best match

    Design on demand

    A dedicated designer, every month.

    Social graphics, ads, presentations, web pages and print — produced on brand every month by a designer who knows your business.

    Pricing
    Monthly plan
    Commitment
    Flexible
    Turnaround
    Priority queue

    Best for

    • Marketing teams
    • Active social & ad campaigns
    • Businesses without in-house design

    Includes

    • Monthly design hours
    • Social, ads & presentations
    • Fast turnaround on requests
    Discuss design on demand
  • Free discovery call
  • Revision rounds included
  • Full rights on final payment
  • All source files
  • NDA on request

07FAQ

Branding & design FAQs.

Straight answers to what businesses ask most about logos, brand identity, UI/UX design, revisions, timelines and file ownership.

12 answers

  • A logo is one mark. A brand identity is the whole visual system around it — colors, typography, imagery, icons, templates and guidelines — that makes your business recognizable everywhere.

  • A typical logo and visual identity takes around six weeks, from discovery to guidelines and handover. Full rebrands and large design systems take longer.

  • At every key decision — discovery, choosing a direction, selecting a concept and feedback on each revision. We guide the process so it never feels like guesswork.

  • It depends on scope — a logo and starter kit costs far less than a complete identity system with guidelines and templates. You’ll get a fixed quote after a free discovery call.

  • Every project includes set revision rounds, clearly stated in your proposal. They’re structured so each round brings the design closer to exactly right.

  • That’s what the process is for. Concepts are built from your discovery and moodboards, and your feedback steers the next round — we refine until it feels right within the agreed rounds.

  • Your logo in SVG, PNG and PDF, print-ready CMYK and screen RGB versions, light and dark variants, social media sizes, and your brand guidelines — organized and ready to use.

  • Yes. On final payment you own the full rights to your final designs, plus the source files.

  • Yes. You receive the editable source files (Figma or Adobe Illustrator), so your team or any designer can work with them in the future.

  • Yes. Our UI/UX team designs websites, web apps and mobile apps in Figma, with prototypes and design systems developers can build from.

  • Yes — as one-off projects or monthly through design on demand, always on brand.

  • Yes. A brand refresh modernizes your logo and visual style while keeping the recognition you’ve already built.

Still have a question?

Email admin@cobraintech.com or book a free call.

Book a free call

09Let’s talk

Ready for a brand you’re proud to show off?

Tell us about your business. On a free call we’ll talk through your goals, recommend the right scope and send you a fixed quote.

Prefer email?

admin@cobraintech.com